About – Policies, Priorities & Progress
Our Commitment to Professional Excellence and Ethical Standards
Discover Massage Alliance’s strategic vision, standards, and accountability practices that safeguard professional integrity, elevate training quality, and strengthen trust within the massage community.
Policies, Priorities & Progress
Overview
At Massage Alliance, transparency, professional standards, and ethical accountability are essential to building trust, credibility, and long-term impact.
Here, you will find ongoing updates on how we are supporting massage professionals, strengthening training quality, and elevating recognition of the massage profession worldwide.
Strategic Vision
Shaping the Future of the Massage Profession
As an independent international standards organization for massage education and practice, Massage Alliance promotes quality, professional ethics, and broader public understanding of massage as a legitimate health-oriented discipline. Our Strategic Vision 2024–2034 outlines a forward-looking framework focused on standards, recognition, and professional empowerment.
We are working to strengthen the massage profession by addressing systemic barriers, improving training consistency, and expanding global understanding of massage as a valuable service for human well-being and performance.
Our strategy is built on three core commitments
Elevate the Professional Value of Massage
We advocate for the recognition of massage as a skilled and responsible discipline that supports physical well-being, body awareness, recovery, and human connection.
Identify and Reduce Barriers to Access and Training
We invest in pathways that increase access, safety, and educational consistency for students and professionals, expanding diversity and inclusion within the field.
Build a Connected, Supported Global Community
We are reimagining how massage professionals engage with certification, continued education, and peer networks, expanding opportunities for development, recognition, and community support.
We invite you to take part in shaping the future of the massage profession. Explore the full strategic vision.
Policies & Governance
Commitment to Ethical Leadership and Professional Standards
All Massage Alliance certified members are expected to uphold clear ethical and professional standards that protect clients, support responsible practice, and elevate the credibility of the massage profession. Our policies are periodically reviewed and updated in alignment with evolving international best practices.
Explore Our Policies
General Policies
Ensuring responsibility, safety, and professionalism in all massage-related services.
Upholding professional integrity, respectful client interactions, and responsible practice.
Standards for mentions, partnerships, referrals, and promotional collaborations.
Protecting members’ personal information, client data, and digital privacy.
Defining the roles, boundaries, and responsibilities within massage practice.
Proper use of Massage Alliance names, marks, certifications, and credential identifiers.
Rules governing engagement with Massage Alliance’s websites and digital platforms.
Foundational governance framework for Massage Alliance’s organizational structure.
Member Practice Policies
Outlines the requirements and responsibilities for schools or training centers affiliated with Massage Alliance.
Defines the criteria for eligibility, documentation, and approval to obtain CMP-level credentials.
Ensures a respectful, safe, and inclusive environment for training and professional practice.
Explains how instructional and supervised practice hours are counted for certification-level training.
Details conditions for cancellations, refunds, and administrative procedures for membership or course applications.
Specifies the documentation required to validate training completion for credential issuance.
Guidelines for how certified professionals and schools appear in the Massage Alliance Public Directory.
Clarifies formatting consistency for names on credentials, certificates, and directory profiles.
Ensures accurate legal name usage across all Massage Alliance documentation and credentialing.
Regulates registration eligibility for individuals who may pose safety or ethical risks to the massage community.
Describes the review, evaluation, and approval process for affiliated training centers.
Standards required for certificates issued by affiliated massage schools to graduates.
Set reasonable daily training limits to support safe learning and avoid physical or cognitive overload.
Explains how ownership changes in training centers affect affiliation status and student records.
Prohibits sexual misconduct and outlines accountability and protective measures for client and student safety.
Ensures that professionals and schools maintain Massage Alliance standards and credential integrity.
Guidelines for referencing third-party educational brands while respecting trademark rules.
Defines requirements for institutions or instructors issuing continuing education certificates recognized by Massage Alliance.
Eligibility, responsibilities, and compliance requirements for approved continuing education providers.
Clarifies that Massage Alliance credentials do not authorize members to make unregulated medical or therapeutic claims beyond their legal scope of practice.
Education & Training Standards
Defines minimum training content, supervised practice, and theoretical modules.
Outlines expected teaching credentials and relevant professional experience.
Ensures students demonstrate skill, safety, and ethical understanding before certification.
Specifies ongoing education to maintain updated skills and professional relevance.
Clarifies documentation needed for program approval and student credentialing.
Professional Conduct Guidelines
Ensures respectful communication, informed consent, and professionalism.
Sets standards for protecting client privacy and personal information.
Defines acceptable conduct, physical boundaries, and role limitations.
Outlines protocols for client safety, sanitation, and prevention of harm.
Encourages inclusive behavior and awareness of cultural and personal differences.
Ethical Responsibility & Accountability
Certified members must abide by the Ethical Responsibility Framework, reflecting a shared commitment to safe, respectful, and professional massage practice.
If you have a concern regarding a potential breach of standards, you may submit a formal report through our review process.
For questions related to policies or reporting, please consult the Policy FAQ in our Help Center.
Financials
Investing in the Future of the Massage Profession
Massage Alliance is committed to financial transparency and impact-driven initiatives that strengthen the massage profession, expand access to quality education, and support certified practitioners worldwide.
Impact & Professional Development Highlights
• Investment in training scholarships and educational partnerships.
• Support for professional development and continuing education programs.
• Initiatives to reduce financial and structural barriers for students.
• Funding for research, standards development, and professional advocacy.
• Resources dedicated to public awareness and recognition of massage.
Descubre cómo reinvertimos en la comunidad y en el sector del masaje.
Join and Take the Next Step
Join and Take the Next Step
Massage Alliance is committed to continuous growth, international collaboration, and transparent professional standards.
Build Your Professional Path
Get certified and join a growing community of responsible massage professionals.
Partner With Us
Explore collaboration opportunities for schools, training centers, and wellness organizations.
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Learn About Our Mission
Discover who we are, what we stand for, and how we are shaping the future of massage.
Together, we can build a future where massage is recognized, respected, and practiced with professionalism and integrity.
